“Lights, Camera, Appreciation: Media Delves into Cinema at IFFI 2024”
“Beyond the Screen: Media Delegates Dive Deep into Film Appreciation at IFFI 2024”
The Press Information Bureau (PIB), Ministry of Information & Broadcasting, in partnership with the Film and Television Institute of India (FTII), Pune, hosted a dynamic Film Appreciation Course titled ‘Reviewing Films: From Critiquing to Reading Cinema’. Organized during the 55th International Film Festival of India (IFFI) in Goa, this exclusive course aimed at media delegates explored the intricacies of filmmaking, enhancing their ability to engage with cinema on a profound level.
Led by esteemed FTII faculty, including Dr. Indranil Bhattacharya, Prof. Amlan Chakraborty, and Ms. Malini Desai, the course provided a masterclass on the art and craft of cinema. Delegates delved into topics like ‘Principles of Film Analysis’, presented by Dr. Bhattacharya, and ‘Editing as an Artistic Tool’, led by Prof. Chakraborty. Ms. Desai illuminated the dramatic potential of lighting in her session, ‘Lighting as a Dramatic Tool’.
Prof. Chakraborty underscored the deeper layers of film appreciation, explaining, “It’s not just about admiration but understanding. Films are designed to resonate. Some stay with you—you need to ask why.” He illustrated his points with examples, including India’s Oscar 2025 entry, Lapata Ladies.
Dr. Bhattacharya rounded off the sessions with a special focus on short films, unpacking their structure and storytelling nuances.
During the Valedictory Session, Managing Director of NFDC, Shri Pritul Kumar, lauded the media’s enthusiasm, emphasizing their role in promoting cinema. He noted, “This course offers an enriched lens to view films, aiding journalists in writing with depth and insight.”
Ms. Smita Vats Sharma, Director General, West Zone, Ministry of I&B, remarked on the course’s nationwide inclusivity, praising its timing during IFFI as a vital opportunity for media professionals. Joint Director of PIB Mumbai, Sayyid Rabeehashmi, highlighted the need to go beyond mere celebration to uncover cinema’s intricate details.
Participants shared glowing feedback. Veteran journalist Shri Satyendar Mohan, an IFFI regular since 1983, called the course “informative and educational, enhancing journalists’ ability to appreciate cinema deeply.” Ms. Harshita from Screen Grafia echoed this sentiment, saying, “This initiative broadens the horizons of film journalism. I hope it becomes a regular feature.”
The program concluded with certificates awarded to over 30 participants, cementing their commitment to elevating the dialogue around cinema. By fostering a deeper understanding of films, the course showcased IFFI’s dedication to nurturing the confluence of art, media, and storytelling.
